An aperitif-style liqueur based on Lubéron rosé wine and flavored with an infusion of sweet and bitter oranges, a quinine infusion, Curaçao orange extract...
"...can be used in place of its deep red Italian bitter counterparts." We can't imagine this as a substitute for, say, Campari. Should it, perhaps, read "...red Italian bittersweet counterparts..."?
Simon Sedgley