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This is interesting. The thing is, Luxardo Maraschino is without a question, the industry standard and yet, when you go to cocktail communities, there's surprisingly a lot of intense dislike for it, with some recommending this. This Maraschino feels closer to the tasting notes of Schladerer Maraschino on this site (icing sugar, fresh ripe sweet cherries), instead of the more aromatic Luxardo. All this to say delicious, but less complex and not necessarily superior, IMHO.