2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Você tem fome de quê?

Leaders of Change Jocotenango
Better together

Project K.O.R.N (Ketel One Resourceful Neighborhood)

Taproots

Ketel One For Each One

Garden of Balance

Cleaner & Greener

The Botanical Balcony Club

So Fresh & So Glean

The bounce back initiative

Ketel One Hive Mind

Ketel One Symbiotic Serve – The Wheel of Teal

The Hand Up Mentorship Program

Community Garden

By Growing Together

Bee Grown Up
Bartender's Promise

Square One

ReBread Society
Rebuilding Kumamoto Castle

Every little helps

Zest of Happiness

Coffee Collective

On Our Lips

One Circle & the Nolet Grind

Another one chance

Ecomanifest

Raise a Glass
Break Bread Collective

The Martini Syndicate

Comunidad Caribe

Joy Comes In The Morning

One Drink One Bartender

Make Earth Colorful Again

Ugly Fruit Project

The Butterfly Community

Traditional Market Collaboration

Schedule One!
Hydrophonic Garden

Share The Kode

Connecting roots

Turning Mirrors into Windows

One Giant Cause

First steps matter!

The Good Samaritan

#Nostress

Ingrained

Secrets for a longer life...
