Aged: No age statement
Product of: United Kingdom
Britain’s best-known sparkling perry, Babycham was created by Francis Edwin Showering, a brewer in Shepton Mallet in Somerset, England, in 1953. The iconic fawn against pale blue logo was designed by John Emperor of CDP (Collett Dickenson Pearce), then a well-known London advertising agency.
In 1957 Babycham became the first alcoholic product to be advertised on British commercial television, then marketed as a "genuine champagne perry". The use of the word champagne led to the champagne industry unsuccessfully suing Babycham’s then owners, H P Bulmer Ltd in 1978 (the case H P Bulmer Ltd v J Bollinger SA ).
Babycham is now owned by Accolade Wines who launched new packaging in early in December 2013. This saw a move away from green glass to clear glass bottles, thus risking light shock, so bottles should be kept away from direct sunlight.
Babycham is available in 4x20cl packs with a crown cap and in 75cl bottles with champagne-style ‘popping corks’.
Review and Tasting
Sampled on 10/12/2013
Clear, pale straw yellow with lazy bubbles.
Pastry and unripe green pears.
Sweet pear with crispy pastry and light citrus acidity and crisp apple.
Short, pear, apple and citrus finish. Inoffensive and hard to hate but lacks depth of flavour.