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Pierde Almas is a mezcal-producing collaboration between Jonathan Barbieri, an American-born artist who has lived in Oaxaca de Juárez for the past 30 plus years, and the Sanchez-family from San Baltazar Chichicapam in the south of Mexico. Besides agave, the family, now headed by fourth and fifth generation distillers. The family distil other wild varieties of agave including Tobaziche, Tobalá, Mexicano and a Pechuga. All their spirits are distilled to at least 50% alc./vol..