The Negroni Experience

Words by Sammy Hemmings

Photography by ItalSpirits

This year marks 100 years of the Negroni cocktail, and to celebrate the anniversary, The Negroni Experience was held at Six Storeys in Soho, London, between 23rd and 26th June 2019 followed by the first edition of The Negroni Experience Cocktail Competition.

Celebrating the Italian classic

Following the launch party on 23rd of June, a programme of Negroni-inspired events and masterclasses took place across the four-day event. Leading bartenders joined the party, including Pietro Collina from NoMad, New York, Patrick Pistolesi from Drink Kong, Rome and Eleonora Biason from Scarfes bar, London.

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The Negroni Experience Cocktail Competition

During the four-day celebration, bartenders were challenged to enter their own Negroni recipe into the first edition of the Negroni Experience Cocktail Competition for their chance to win Roma Bar Show tickets.

Congratulations to the winner, Alessandro Vella from 45 Park Lane.

Watch the video above to see the competition's highlights.