The Negroni Experience
Words by Sammy Hemmings
Photography by ItalSpirits
This year marks 100 years of the Negroni cocktail, and to celebrate the anniversary, The Negroni Experience was held at Six Storeys in Soho, London, between 23rd and 26th June 2019 followed by the first edition of The Negroni Experience Cocktail Competition.
Celebrating the Italian classic
Following the launch party on 23rd of June, a programme of Negroni-inspired events and masterclasses took place across the four-day event. Leading bartenders joined the party, including Pietro Collina from NoMad, New York, Patrick Pistolesi from Drink Kong, Rome and Eleonora Biason from Scarfes bar, London.
The Negroni Experience Cocktail Competition
During the four-day celebration, bartenders were challenged to enter their own Negroni recipe into the first edition of the Negroni Experience Cocktail Competition for their chance to win Roma Bar Show tickets.
Congratulations to the winner, Alessandro Vella from 45 Park Lane.
Watch the video above to see the competition's highlights.