Founded in 2013 by fellow Australians, distiller Philip Moore and designer/coffee-nerd Tom Baker. Mr Black is made with Australian wheat neutral spirit...
Ah, you're right. https://www.mrblack.co/uk does show 23%... (as well as the AUS and REST OF WORLD sites...). Curious, if the 25% isn't a mistake. I'll try to remember to take a look at a bottle the next time I'm at the shop.