Bruto is a bittersweet liqueur that has been described as "America's answer to Campari." It is coloured ruby red with cochineal, as is traditional in Italian...
Puts the usual Italian versions to shame in depth and complexity of flavors. It won’t make your drinks as shockingly pink as Campari, but I’d rather have great flavors and natural color than artificial dyes and simple flavors. Well worth seeking out. You won’t be disappointed.
It isn't right to shame a brand based on personal preference. I enjoy both Campari and Bruto Americano, because they have different characteristics whilst being comparable.