Name & bottle
The evolved No.3 London Dry Gin bottle was launched in 2019 inspired by the passionate artisans behind the brand.
The distinctive bottle, designed by Stranger & Stranger, was unveiled following No.3 Gin's earlier success at the 2019 International Spirits Challenge, having been named Best Gin in the World for a fourth time and Supreme Champion Spirit.
No.3 Gin is the namesake of No.3 St James's Street in London and home to the creators of the brand, wine and spirits merchants Berry Bros & Rudd, for over 320 years.
No.3 Gin reinvented and refreshed their bottle design to further emphasise the brand's position of high quality within the crowded gin category, and to embody the passion and precision of the artisans behind No.3.
The new hexagonal bottle shape represents the six botanicals used in the No.3 Gin recipe. The crisp turquoise coloured glass signifies No.3 Gin's refreshing taste, a blend of juniper, citrus and spice, while the bottle height radiates a classic sophistication. The iconic key is the focus of the design, inspired by the very key to the historical parlour room at Berry Bros & Rudd, where Simon Berry had first devised the gin back in 2010.