Marc and Conor Bereen, the two brothers who own The South William, advertise their bar as being, "Dublin's friendliest and funkiest urban lounge". It most certainly is a casual and relaxed place with affable staff while Khaki-coloured walls and utilitarian furnishings fit in with the 'urban lounge' theme.
'Swilly', as the bar is better known to regulars, is set over three floors and attracts a style conscious, music loving crowd, partly due the quality of the DJs and the bars connection with music promoter, Alex Wood. Things kick off here after 9pm and on Friday and Saturday nights it's common to have different DJs playing the main bar and the basement.
The bar is laden with beer pumps, which dispense an impressive range of Euro lagers alongside the inevitable stout. The back bar fridges also hold some interesting bottled options. The cocktail menu is reassuringly old-school, (Mint Julep, Old Fashioned etc.) and in our experience reliably well made.
Gourmet pies are made on the premises 'fresh as a daisy every day' and very tasty they are to.
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