Jameson Wild Sloe Berry Bitters

Product of: Ireland (Eire)

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Launched at Tales of the Cocktail 2015, Jameson Wild Sloe Berry Bitters are based on a sloe berry distillate which has been slowly matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng.

The sloe berries used were hand-foraged from the shores of Lough Corrib and Lough Mask in Ireland by a local foraging expert.

Brendan Buckley, Global Innovation and Category Development Director at Irish Distillers, commented: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.

“We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience. We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

Review and Tasting

Sampled on 28/08/2015

Appearance:

Clear, deep coppery amber (turns murky with water)

Aroma:

Sarsaparilla, sloe berry, jammy plums and whiskey soaked oak.

Taste:

Berry fruit, sarsaparilla and rooty bitterness. Perhaps faint whiskey notes.

Aftertaste:

Long bitter finish (obviously) with more fruity sarsaparilla notes.

Overall:

Jammy berry fruit - sloe berries and plums with sarsaparilla and rooty bitterness.