Product of: Netherlands
Muyu is named after the word for ‘seed’ in Quechan languages and the trio were inspired to create Muyu after a research trip to the Amazon in 2016. The brand is intended to promote biodiversity through responsible sourcing with a share of profits from each bottle also being donated to NGOs working in the region.
Monica, Simone and Alex each designed one of the three Muyu liqueurs – Jasmine Verte, Chinotto Nero and Vetiver Gris respectively.
Each of the three liqueurs is based on the eponymous ingredient of each liqueur with secondary ingredients harmoniously wrapped around each note to create a unique and complex liquid. Several different techniques are employed to extract aromatic substances from plants, flowers and fruits, including enfleurage, steam distillation, C02 extraction, and resinoïds. These extraction processes are carried out in Grasse, a French town nicknamed the perfume capital of the world, and by De Kuyper in Schiedam, a Dutch city known for its historic distilleries. The extracts are then blended with alcohol, sugar, acids and water to create the final liqueur.
The liqueurs are presented in striking black bottles shaped to resemble old medicine bottles with artwork inspired by Muyu’s connection to the Amazon, including digital re-imaginings of traditional patterns used in body painting by indigenous communities in the region, references to global flora and fauna, and the colours of the rainforest itself. The designs aim is to “capture the contrast of strength and fragility in the natural world.”
Review and Tasting
Sampled on 19/02/2019
Incredibly fragrant and floral with jasmine, yuzu and iris to the fore. Reminiscent of a woman’s perfume – a very alluring one at that.
Very complex, intensely floral and concentrated. Jasmine, yuzu and iris with bitter orange oil and faint minty freshness.
Very long floral finish with lingering acidity.
The label describes Monica’s liqueur as “Floral, blooming, fresh, sensual, luminous.” It's certainly floral – intensely so. But this is no easy Bartenders’ Ketchup, it is complex and challenging with an intensity that requires judicious use. Like the other two Muyu liqueurs it screams for white wine / dry vermouth in cocktails and indeed Jasmine Verte’s signature serve is in a highball with champagne.