Martine Rose Limited Edition
In an entirely fitting - drinks-and-fashion crossover, Havana Club has tapped British-Jamaican designer Martine Rose to reimagine its flagship expression, the Añejo 7 Años. The result? A limited-edition bottle that reads less as a spirit wrapper and more as a fashion artefact, one where rum meets couture and Caribbean identity takes centre-stage.
For Havana Club, a brand steeped in Cuban heritage, the decision to collaborate with Martine Rose isn't just a marketing move - it's a cultural statement. According to the press release, this collaboration "unites Havana Club's Cuban spirit and craftsmanship with Rose's Jamaican‐British heritage and bold creativity, a tribute to Caribbean identity and community-led creativity."
We wanted to capture the spirit of fun and celebration that is such a rich part of our shared heritage as Caribbean island neighbours – while keeping our irreverent London attitude.
Martine Rose
In short: this isn't just about slapping a name on a bottle. It's about two cultural forces aligning - one from the fashion world, one from the spirits industry - to produce something that speaks of roots, community and identity.
The bottle as canvas
The choice of the Añejo 7 Años expression is interesting: it's Havana Club's flagship aged rum, described by its creator Don José Navarro as "the very essence of Cuban rum." The bottle becomes a blank canvas for Rose's design language.
The label incorporates:
- Water-colour tiles, a nod to mosaic architecture seen in Havana – a visual link back to Havana Club's Cuban roots.
- Bold emblems, expressive colours and layered textures, including shimmering foils, pearlescent varnishes and textured labels - all contributing to depth and a premium feel.
- Touches of Martine Rose's signature: an embossed foot-label, and a custom motif engraved on the bottle neck.
Designed in tandem with Rose's Autumn/Winter 2025 collection, making this not just a spirits collaboration but a fashion-driven moment.
Why?
From a fashion standpoint, Martine Rose is no stranger to cultural commentary: her work interrogates identity, masculinity, youth culture and multivalent heritage. Bringing her into the rum sphere signals how spirits brands are increasingly thinking about culture, style and storytelling - not just the liquid inside the bottle.
From the spirits side, Havana Club has a growing track-record of collaborations (with artists like Skepta, Burna Boy, fashion entities like Places+Faces and jewellery designer Jonathan Rashka). But this partnership feels especially resonant because the shared Caribbean heritage of both parties.
It also speaks to a broader trend: premium spirits no longer sell just on flavour or age statements- increasingly, packaging, narrative, and lifestyle are key. A bottle like this is collectable, a conversation starter, a crossover piece between worlds.
On-shelf and in the market
The limited-edition edition is available in eight markets during Autum 2025, with a roll-out to Canada in April 2026.
Because the bottle is designed to stand out - bold colours, textures, finishing - it is primed for the festive season when packaging plays a huge role in purchase decisions. The timing of the release also links with Rose's AW 25 collection.
