Santanu Chanda

In India, only a small fraction of bars-just 6-7%-use high-quality, clear ice. The rest compromise on quality, which not only affects the taste but also poses potential health risks. That's where the Ice Clarity Enhancement Initiative steps in, a groundbreaking movement dedicated to transforming the beverage experience across the country.

Our mission is clear: to educate and elevate. We are on a quest to reach 10,000 bartenders within the next six months, teaching them the importance of using top-tier ice in their creations. By understanding the critical role ice plays, bartenders can craft drinks that are not only visually stunning but also richer in flavor.

But our commitment doesn't stop at education. We're forging strong partnerships with local vendors who produce the finest quality ice, ensuring they connect directly with bars that value excellence. This initiative isn't just about better drinks-it's about supporting a community and fostering a culture of quality.

To further this cause, we've teamed up with Ketel One Vodka to craft a cocktail that embodies our mission. This luxurious concoction combines Ketel One Vodka, celebrated for its commitment to community, with White Port and a Tomato Basil Cordial. The drink is then elegantly stirred with clear ice and finished with a splash of sparkling water, garnished with a touch of tomato pickle and black pepper.

Each sip does more than tantalize the senses; it supports our educational programs. With every cocktail sold, the proceeds go directly to empowering bartenders across India.

#Sipandsupport

No Let's Rock

50ml Ketel One Vodka
15ml White Port
15ml Tomato Basil cordial
30ml Sparkling Water Perrier

Method: Stir
Glass: Highball
Garnish: Pickled Tomato & Black Pepper