Keeping it in the family
Words by Simon Difford
Liquor is big business with some of the world’s largest conglomerates in control of the most recognisable brands. However, most of those FMCG brands were originally created and built over generations by small family run firms and thankfully the drinks industry still has more than its share of people whose surname is also their brand name.
They are custodians of brands which will support future generations of both their immediate and extended family, the company's employees.
There is a special dynamic to a family business. There is obviously a very close relationship among the people who work in the firm, but they also have a special relationship with their brand. Decisions are taken with future generations in mind, or just because it feels the right thing to do, rather than necessarily with a view to shareholder's dividends.
Drinks industry dynasties
Est. 1691 - Nolet family of Schiedam, Netherlands
Est. 1779 - Nardini family of Bassano del Grappa, Italy
Est. 1821 - Luxardo family of Torreglia, Italy
Est. 1836 - Grant family of Ballindalloch, Scotland
Est. 1885 - Giffard family of Angers, France
Est. 1951 - Fancoli family of Ghemme, Italy