Profession: Founder Eager Drinks
Ed Rigg is the founder of Eager Drinks, a company producing natural, premium fruit juices for the drinks trade since 2007.
The concept arose when Ed struggled to find a good quality fruit juice to complement his ideal Zubrowka and apple drink. Grasping the opportunity, Ed developed Eager Apple Juice, a carton packaged squeezed juice easily bought from wholesalers and stored at room temperature until opened. He began selling his product door to door at pubs and bars. The range quickly expanded, and from there, Eager Drinks was being sold across London to restaurants, bars and clubs.
"The whole journey has been one that I feel very privileged to have been on, and very grateful that it has worked out to the point where we are today. But essentially, I’m very lucky that it’s been a success, and very lucky for the people around me."
More than ten years on, Ed is still the only full-time employee of Eager Drinks, but having good partners to lean on has been important, he adds. And it’s clear that Ed has a passion for business and for drinks. Eager has just launched a new range of premium mixers and soft drinks which make use of the whole fruit - the peel and flesh, leaving no waste. View the Eager range here.
We sat down with Ed at the Cabinet Room to hear his story and the process behind Eager Drinks, from its unique branding to production. Watch our video to find out more.
Ed’s classic Zubrowka and apple serve
Glass: Highball
Method: Fill glass with ice and build ingredients.
60ml Zubrowka Bison Grass Vodka
5ml Lime juice
Top with Eager cloudy apple juice
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