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With Luxardo BB: superbly clean and crisp. Certainly more like a classic dry martini than the Cocchi Americano version, but my palate is still learning to the latter, which has the characteristic quality of barrel aged white wine with vanilla notes - judiciously oaked white wines being one of my favourite things !
This may depend on how dry you like your martinis; I lean towards 8:1 proportions. You should also try Difford's "Quill Riff" (which I think should be called the "Quill Bianco"), a White Negroni variant using Luxardo Bitter Bianco that benefits from an absinthe wash (the innovation in the red version of the "Quill" cocktail).