Pitú was launched in 1938 by the Cândido Carneiro and Ferrer de Morais families in the Brazialin city of Vitòria des Santa Antao. They named their brand Pitú after a large freshwater shrimp found in abundance in the river running through their properties. A shrimp features prominently on the label.
Pitú is exported from Brazil to Germany where it is reduced from around 55% to 40% alc. /vol. and bottled. Pitú’s has been marketed in Germany since 1972.
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