Produzido por: Brazil
The Story of Vita Coco starts in a Manhattan bar in February 2003 when childhood friends, Ira Liran and Michael Kirban were chatting to two Brazilian women they had just met. When asked what they missed most about their country, one of the girls answered “agua de coco” (coconut water).
Two months later while visiting one of the Brazilian women, who would eventually become his wife, Liran started researching the prospect of importing coconut water to America. After several months working with coconut plantations and producers, Vita Coco was born.
Meanwhile Kirban started the initial market research in New York and in summer 2004, the two successfully brought Vita Coco to market in a handful of stores on America’s East Coast.
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