Vita Coco coconut water

Produzido por: Brazil

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Via Coco is made from green coconuts (not the brown coconuts we are used to seeing). The coconuts are harvested in the north of Brazil at a farm near Fortaleza, usually when they are around 7 months old. At this age the sweet coconut water is fat-free.

The coconut water is extracted, filtered and flash pasteurised for two seconds before packaging, giving it a 12 month shelf life. Via Coco is 100% natural with no additives, no preservatives and no added sugar. Prior to opening Via Coco does not need to be kept refrigerated but once opened it should be kept refrigerated and consumed within 24 hours.

The Story of Vita Coco starts in a Manhattan bar in February 2003 when childhood friends, Ira Liran and Michael Kirban were chatting to two Brazilian women they had just met. When asked what they missed most about their country, one of the girls answered “agua de coco” (coconut water).

Two months later while visiting one of the Brazilian women, who would eventually become his wife, Liran started researching the prospect of importing coconut water to America. After several months working with coconut plantations and producers, Vita Coco was born.

Meanwhile Kirban started the initial market research in New York and in summer 2004, the two successfully brought Vita Coco to market in a handful of stores on America’s East Coast.

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