Aged: No age statement
Product of: Ireland (Eire)
In March 2010, a new Sailor Jerry label and new liquid was launched in the UK market. This was followed with yet another new, cleaner label in September 2014 but the liquid was not further changed.
Review and Tasting
Sampled on 03/01/2011
The old Sailor Jerry (the one UK readers were used to) had a fairly sweet palate with vanilla, clove, gingerbread, palma violet, lavender, cinnamon, nutmeg and orange blossom honey. The new Sailor Jerry (the version that has been selling Stateside) is much darker in colour (dark amber) with a nose reminiscent of newly tanned leather, stewed fruit (currents), Christmas spice, vanilla (though much toned down) and the merest hint of ammonia.
The ‘new’ palate is much drier with young sappy woody and green pepper notes rising over the familiar gingerbread, vanilla and plump dried fruit.
Sailor Jerry has gotten more serious. Norman has grown up, but will drinkers in the UK approve of the change? I actually appreciate both, the old version is easier but the new version is more justified in its ‘rum’ label.