The fourth instalment of Jack Daniel’s renowned Tennessee Calling cocktail competition which celebrates Jasper 'Jack' Daniel creating his famous Tennessee whiskey with help and mentorship from Lutheran Minister Dan Call. Jack’s entrepreneurism led him to also own two bars in downtown Lynchburg, The White Rabbit and the Red Dog Saloon
The Red Dog Saloon was a Tennessee dive bar personified, offering a warm welcome and a cold drink accompanied by a soundtrack provided by the Silver Coronet House band. The White Rabbit, with its refined cocktails and the well-heeled clientele, was considered the most elegant bar in Tennessee.
Jack Daniel’s, Jack’s whiskey, sat equally well in both his establishments and today sits as comfortably in the world’s best hotel bars as it does in your favourite rock and roll dive bar.
Resurrecting the two saloons of Jack Daniel - White Rabbit and Red Dog - 12 finalists will be selected to go head-to-head in two teams of six over two nights of London Cocktail Week, under the mentorship of industry stalwarts, Tom Loosli from Original Sin and Rich Hunt from Mint Gun Club.
The teams will be judged by Hannah Sharman-Cox, Erik Lorincz and Cam Dawson on the themes of entrepreneurship, creativity, quality and consistency, with the winning team discovering the home of Jack Daniel’s and the trip of a lifetime in Nashville and Lynchburg, Tennessee.
Unlike other competitions, there is no first, second or third – instead, the full team of six winners will be flown to Lynchburg, Tennessee to explore the home of Jack Daniel’s.
Imagining either the fine establishments or questionable joints of this world the folk at Jack Daniel’s want you to create a cocktail using Jack Daniel’s Old No 7 whilst taking onboard the heart of Tennessee Calling.
Tennessee Calling has always been about the three ideals that Jack Daniel’s shares with bartending today. Namely Entrepreneurialism, Creativity and Consistency, without compromising on Quality – remember Jack’s mantra, “Every day We Make It, We’ll Make It The Best We Can.”
Remembering these ideals, Jack Daniel’s want you to create a cocktail to make you and your bar stand out from the crowd. What is the story behind your drink and what inspired you?
Each cocktail will be judged on taste, inspiration, visual appeal, and how it would fit into a team menu during the final. The 12 best entries will go on the team stage of the competition and be either assigned to The White Rabbit or Red Dog Saloon.
Entries close 31st August.