2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Joy Comes In The Morning

First steps matter!

Ugly Fruit Project

The Hand Up Mentorship Program

Taproots

Community Garden

One Giant Cause

Bee Grown Up

Secrets for a longer life...

The Botanical Balcony Club
Break Bread Collective

Traditional Market Collaboration
Better together

What Are You Hungry For?

One Circle & the Nolet Grind

Comunidad Caribe

#Nostress

Garden of Balance

Coffee Collective

Ketel One For Each One

So Fresh & So Glean

Another one chance

Share The Kode

Ecomanifest

Every little helps

The Martini Syndicate

The Butterfly Community

One Drink One Bartender

Energy Brings Back Energy

Cleaner & Greener
Rebuilding Kumamoto Castle

The bounce back initiative

ReBread Society

On Our Lips

By Growing Together

Make Earth Colorful Again

Ketel One Symbiotic Serve – The Wheel of Teal

Ketel One Hive Mind

Turning Mirrors into Windows

Ingrained
Hydrophonic Garden

Square One

Zest of Happiness

Raise a Glass

Schedule One!
Bartender's Promise

Leaders of Change Jocotenango

Connecting roots

Project K.O.R.N (Ketel One Resourceful Neighborhood)
