2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

So Fresh & So Glean

Connecting roots

Share The Kode
Bartender's Promise

Turning Mirrors into Windows

Ugly Fruit Project

Garden of Balance
Better together

Coffee Collective

Taproots

Traditional Market Collaboration

The Good Samaritan

Another one chance

One Giant Cause

What Are You Hungry For?

Schedule One!

Project K.O.R.N (Ketel One Resourceful Neighborhood)

Cleaner & Greener

Make Earth Colorful Again

Raise a Glass

First steps matter!

One Circle & the Nolet Grind

Ketel One Symbiotic Serve – The Wheel of Teal

Ecomanifest

The Martini Syndicate

By Growing Together

Leaders of Change Jocotenango

Energy Brings Back Energy

Ketel One For Each One
Break Bread Collective

Zest of Happiness
Hydrophonic Garden

Community Garden

The Butterfly Community

ReBread Society
Rebuilding Kumamoto Castle

Ingrained

On Our Lips

The bounce back initiative

Square One

The Botanical Balcony Club

Comunidad Caribe

One Drink One Bartender

#Nostress

Ketel One Hive Mind

Every little helps

Joy Comes In The Morning

The Hand Up Mentorship Program

Secrets for a longer life...
