2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Square One

By Growing Together

Ingrained

Ecomanifest
Break Bread Collective
Rebuilding Kumamoto Castle

One Circle & the Nolet Grind

The Butterfly Community

Coffee Collective

Energy Brings Back Energy

Traditional Market Collaboration

Cleaner & Greener

The Martini Syndicate

Bee Grown Up

Schedule One!

Every little helps

Connecting roots

On Our Lips

Project K.O.R.N (Ketel One Resourceful Neighborhood)

First steps matter!

Leaders of Change Jocotenango

Secrets for a longer life...

Ugly Fruit Project

Joy Comes In The Morning

Ketel One Symbiotic Serve – The Wheel of Teal

Taproots

Community Garden

So Fresh & So Glean

Comunidad Caribe

What Are You Hungry For?

Turning Mirrors into Windows

Ketel One For Each One

ReBread Society
Bartender's Promise
Better together

The Good Samaritan

One Drink One Bartender

Ketel One Hive Mind

The Botanical Balcony Club

Share The Kode
Hydrophonic Garden

One Giant Cause

Make Earth Colorful Again

#Nostress

Garden of Balance

Zest of Happiness

The bounce back initiative

Raise a Glass

Another one chance
