Bombay Sapphire partnered with London Graphic Centre to launch a festive advent calendar that inspired creativity.
Available in December 2020, Bombay Sapphire's 12 Days of Creativity advent calendar featured premium-quality art supplies and cocktail-making tools, and the calendar was cased in a festive box presenting artwork by Gustavo Vono and could be repurposed into a storage box.
The calendar started on Christmas Day and ran for 12 days until 5th January 2021. Along with an item that inspired artistry and creativity, a special QR code was revealed each day unlocking online video tutorials hosted by international artists and Franck Dedieu, the Bombay Sapphire Brand Ambassador.
"The 12 Days of Creativity calendar continues Bombay Sapphire's mission to help people stir their creativity, be it through mixology or visual art. We are so excited for people to discover the wonders each day that the calendar holds! Bombay Sapphire gin is recognised for its versatility and perfectly balanced with a flavour profile that welcomes creative twists, which is one of the reasons that we aim to inspire people to stir their creativity, whether it be in a Gin & Tonic twist or trying a new artistic pursuit," said Franck Dedieu, Bombay Sapphire UK Brand Ambassador.