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King's Ginger is made from a distillate of macerated ginger root and lemon peel and was first launched in 1930s but benefitted from a packaging facelift...
According to the manufacturer, Berry Brothers and Rudd, production has now shifted from Holland back to the UK, and - more significantly - the recipe has been substantially altered; the most immediately obvious alteration being a drop in ABV from 41% from 29%. The advertising copy on their website states that "consumer and trade feedback suggests this is a universally approved improvement" and points to a single award, but I've yet to see a customer review that gives it more than 1 star.
I’m ok with the new bottle design, it’s very modern & eye
-catching. But I can’t understand why they would mess with the recipe to such a huge extent! I’m nursing my bottle of the old stuff, because like you I’ve heard nothing but negativity about the new formula