Slightly sweet, herbal, refreshing and quaffable.
The good folk at Aperol, the aperitivo liqueur brand most identified with the Spritz, recommend equal...
I've been touring Italy recently and I'm simply astonished at the ubiquity of the all-conquering Aperol Spritz - no-one seems to be drinking anything else! The AS is on every table at every bar, plugged on every chalkboard, clutched in every fist. An unremarkable drink with ridiculous penetration. I long to see it eclipsed by - well, by anything!
True. Most people, however, are not cocktail enthusiasts and the success of Aperol Spritz is easy to explain. It is light and sweet, with enough bitterness to suit an aperitivo. It Is colorful and easy to replicate. Also, it has strong roots into tradition and it is not at all an imported fashion.
At some point in the future there will be another drink taking the scene, no doubt, but you must admit it won't be easy.