Visitors by appointment only
+31 71 545 6111
Burgemeester Smeetsweg 1,
The world’s most recognised beer brand, Heineken is a truly international pilsner-style pale lager beer and in order to satisfy demand it is brewed at over 20 different breweries around the world. However, all the Heineken sold in the UK is brewed at Heineken’s vast Zoeterwoude Brewery, some 40 minutes outside Amsterdam.
The flagship Heineken brewery, Zoeterwoude, is where the all-important Heineken A-yeast is cultivated for use in Heineken’s other breweries. It is also home to Heineken’s central laboratories which receive samples from the other breweries to ensure quality is maintained and Heineken’s flavour remains constant wherever it is enjoyed in the world. The other Heineken breweries have to replicate the beer brewed at Zoeterwoude by tweaking the recipe and the mineral content of local water.
Zoeterwoude is also where Amstel, the other great lager of Amsterdam, is brewed and 10 million hectolitres of the two brands are shipped from the brewery each year.
The Heineken plant at Zoeterwoude is not generally open to the public, but Heineken have converted their original brewery in the centre of Amsterdam into The Heineken Experience. Within the setting of the historic brewery visitors can follow the brewing process from barley grains to bottle.
The self-guided tour takes approximately 1.5 hours and is part educational and part theme park with knowledgeable guides on hand along what is a very informative and entertaining tour. Naturally a refreshing glass of Heineken awaits at the end of the tour.
Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Tel: +31 (0)20 523 9222
Open: 365 days a year
Mon-Thu 11am - 7:30pm (last entry 5:30pm
Fri-Sun 10:30am - 9pm (last entry 7pm)
Extended July & August hours
Mon-Sun 10:30am - 9pm (last entry 7pm)
Christmas Eve & Christmas Day
The Heineken Experience closes at 4pm (last entry 2:30pm)
Visitors under the age of 18 must be accompanied by an adult and visitors under the age of 18 will not be served beer at the end of the tour.