0101 Brewed by Data

product image

alc./vol:
4.5%

Proof:

Vintage:
Non-vintage

Envelhecimento:
Unaged

Fechamento: Crown cap

Produzido por: Product of United Kingdom United Kingdom


The origins of this beer read like the start of a ‘how many does it take to change a light bulb joke’. Something of a publicity stunt for digital agency Havas helia, they analysed thousands of New Year related social media messages and matched them with a range of emotional states such as love,... Leia mais

Avaliação e degustação

Experimentado em 06/02/2016

Aparência

(sample bot BBE Dec 2016) Cloudy, straw yellow with retentive thick off-white head.

Aroma

Yeasty crusty white bread, hay and faint white pepper.

Sabor

Light-bodied with a creamy mouthfeel and reminiscent of a wheat beer. Fairly bland and best described as tasting of white pepper hop spiced white bread with earthy notes of unripe gooseberries.

Aftertaste

Dried grass bitter hops, white pepper and white bread.

No geral

Brewed at a microbrewery according to a recipe designed by a social analyst, a marketing analyst and a super computer, this disappointing beer is proof that somethings are best kept simple and left to brewers and their craft.

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