This session is a focus on consumers and getting them to buy into this industry initiative. We'll be discussing the importance of the whole industry uniting across social media, marketing, press, proudly displaying their awarded PINs and promoting the platform globally.
Key Discussion Points:
What does The Pinnacle Guide need to do to support this?
What's the value of shared images, assets, promotion, interviews, video content?
Should there be separate marketing campaigns across different territories? How feasible is this?