Art of Italicus 2020 Glo-Cal Edition
In autumn 2020, award-winning aperitivo brand Italicus Rosolio di Bergamotto launched their Aperitivo Challenge as a global platform to connect and support bartenders during an exceptionally hard-hitting year.
The Glo-Cal edition involved up to 80 bars, 80 bartenders, and was hosted across 10 cities. Participating bartenders were asked to present an Italicus aperitivo cocktail inspired by their local region for their chance to be named the Best Bar Artist 2020.
Italicus worked closely with each bartender to create an activation, including the creation of social media assets to promote their aperitivo cocktail. The ambassador judges and Italicus founder Giuseppe Gallo were seeking the most original and creative recipes, as well as successful overall activations.
Click the boxes below to see which bartenders were named the Best Bar Artists 2020, and explore all other recipes in the challenge.