The red sun and the white reindeer on the front of Finlandia’s bottle owe their origins to a Finnish legend that goes something like this: One winter’s night, a spell was cast on a beautiful young girl transforming her into a fearsome white reindeer. Many men hunted the beast due to its valuable white hide including the girl’s boyfriend who had no idea what had become of his lover. He, like many other hunters before him, fell victim to her antlers and received a fatal wound. He, in turn, inflicted a lethal gash to the reindeer’s neck. The blood broke the spell, the reindeer became a girl again and the couple died in each other’s arms. The legend goes on to say that any wish you make will be granted if you are lucky enough to see the sun, the moon and a white reindeer at the same time. Touching.
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