All of Branca's products are made only using natural ingredients and the company is committed to following an ethical code - Count Niccolò is proud of how his company balances profit and ethics, operating by values passed down for five generations: "regard for people who are considered as ends and not as means, sense of responsibility for growth, product quality, guarantee of absolute safety of Branca consumers, commitment to a kind of development that considers social and environmental issues". This ethical code governs processes and procedures controlling Branca entrepreneurial activities in more than 160 countries.