Jack Daniel's Old No.7 Brand
Jack Daniel's Old No.7 Brand

Jack Daniel's Old No.7 Brand Tennessee Whiskey

Difford's Guide
Discerning Drinkers (7 ratings)
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Bottle size: 70cl
£ 27.25
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alc./vol: 40%

Proof: 80°

Vintage: Non-vintage

Aged: No age statement

Product of: Product of United States United States

Jack Daniel's is a Tennessee whiskey and was named No.7 by "Mr Jack" himself in 1887 – no one knows why.

Some say Jack was honouring his seven girlfriends, others that it was the 7th recipe but one of the most plausible explanations to the Old No.7 brand is the story of the missing seven barrels. In 1904, the company shipped seven barrels of Jack Daniel's whisky to St Louis, Missouri for the World Fair. They were sent via Tullahoma on the railroad but reports were telegraphed back saying the railroad company had lost the seven barrels. So another seven were shipped, but in the meantime the railroad found the first seven, so they marked them 'Old Number Seven', so the barrels would not be confused when the new seven barrels arrived.

The strength of Old No.7 used to vary, with bottlings at 40, 43 and 45 alc./vol. according to different markets; with the U.S. mostly at 43% and Europe at 40%. With the onset of globalisation there was a need to consolidate, hence since 2010 the strength has been standardised across all markets at 40% alc./vol.

Review and Tasting


Sampled on 29/05/2016

Appearance:

Clear, mid golden amber.

Aroma:

Toasty oak, spicy vanilla, popcorn and caramel with tar, mocha coffee, rolling tobacco, ripe banana and gingerbread.

Taste:

Buttery char-grilled corn-on-the-cob, burnt popcorn, vanilla, salt and caffe latte with overripe banana, gingerbread and cracked black pepper spice. Faint sweetness.

Aftertaste:

Slight saltiness to lingering dry new oak, barbecue charcoal an spicy finish.

Overall:

Due to its mass-market appeal and comparatively low alc./vol. (even to its former self) Jack is knocked by many whiskey aficionados, but Old No.7 is a dependable whiskey with a like-able slightly rough around the edges character, a character that stands up to being drowned by the likes of cola. However, try long over ice with soda and enjoy this whiskey's lightly salted popcorn-like flavours with toasty grain, charcoal and a faint sweetness.

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Buy direct from

The Whisky Exchange

Bottle size: 70cl
£ 27.25
the_whisky_exchange store logo

Update information/image

More about Jack Daniel's Old No.7 Brand

Produced by: Jack Daniel's
Owned by: Brown-Forman Corporation

Jack Daniel's

Status: Operational
Established: 1866
Owner: Brown-Forman Corporation
Capacity: Not supplied
Visitor Policy: Visitors welcome throughout the year
Tel: +1 931 759 6357
Website: Jack Daniel's
Address: 182 Lynchburg Highway, Lynchburg, Tennessee, 37352
Jack Daniel's Rye image

Jack Daniel's Rye

Introduced in 2017, this Tennessee rye whiskey is made with the first new Jack Daniel's mashbill since 1866 comprising: 70% rye, 18% corn and 12% malted

Jack Daniel's Single Barrel Rye image

Jack Daniel's Single Barrel Rye

Introduced 2016, this is the Single Barrel Collection edition of Jack Daniel's Tennessee Rye whiskey, made using the first new Jack Daniel's mashbill since

Jack Daniel's Old No.7 Brand image

Jack Daniel's Old No.7 Brand

Jack Daniel's is a Tennessee whiskey and was named No.7 by Mr Jack himself in 1887 – no one knows why.

Jack Daniel's Tennessee Honey image

Jack Daniel's Tennessee Honey

Launched in 2010 and made by blending Jack Daniel's Old No. 7 with honey liqueur developed in Brown-Forman's Louisville plant to have a nutty flavour reminiscent

Gentleman Jack image

Gentleman Jack

As with Old No. 7, the distillate used to make Gentleman Jack is slow-dripped through 10 feet (3m) of densely packed hard sugar maple charcoal over 3 days

Jack Daniel's Green Label image

Jack Daniel's Green Label

Popular belief has it that Jack Daniel’s was originally sold with a green label at a lower age, the black label only launched after Jack’s death in

Jack Daniel's Single Barrel image

Jack Daniel's Single Barrel

Jack Daniel's Single Barrel is made by the same process as Jack Daniel's Old No.7 but tends to be aged for 5½ to 6 years (certainly never less than 5

Jack Daniel's Maxwell House Commemorative Bottle image

Jack Daniel's Maxwell House Commemorative Bottle

The Maxwell House bottling is one in a range of commemorative bottles containing the same whiskey as the standard No.7 Black Label, although the alcoholic

Jack Daniel's Silver Select image

Jack Daniel's Silver Select

This line Jack extension was developed for the travel-retail (duty-free) market. Silver Select is basically Jack Daniel’s Single barrel but with better

Jack Daniel's Monogram image

Jack Daniel's Monogram

Released early in 2007 as a travel retail (duty free) exclusive, Monogram is now longer made so has become something of a collector’s piece. Comparable

Jack Daniel's Old No.7 Cola image

Jack Daniel's Old No.7 Cola

This black and white can with familiar Jack Daniel’s branding and red highlights proclaims its contents to be “A perfect mix of whiskey & cola”.

Jack Daniel's White Rabbit Saloon image

Jack Daniel's White Rabbit Saloon

This 2012 limited edition Jack Daniels bottling celebrates the 120 anniversary of the opening of the White Rabbit Saloon in 1892. One of two bars “Mr

Jack Daniel's Sinatra Select image

Jack Daniel's Sinatra Select

Launched December 2012, this special edition Jack Daniel's whiskey honours Frank Sinatra, a devoted fan of the Tennessee Whiskey. It is matured in Sinatra

Tennessee Fire image

Tennessee Fire

Launched in the U.S. April 2014, “Jack Fire” is made with Jack Daniel’s Old No. 7 whiskey with a proprietary red hot cinnamon liqueur.

Jack Daniel's Unaged Tennessee Rye image

Jack Daniel's Unaged Tennessee Rye

Released late in 2012, this “white whiskey” is the first time since before Prohibition that the Jack Daniel Distillery has used a new grain recipe.

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