Ho Ho Ho... Six Weeks to Go!

Pernod Ricard UK unveils festive premium spirits strategy and a joyful new partnership with Tony's Chocolonely

As the countdown to Christmas begins, Pernod Ricard UK is inspiring the On-Trade with a host of elevated, premium serves designed to captivate festive drinkers and unlock even greater value this season. With consumers increasingly seeking out moments of indulgence and looking to trade up, 2025 is set to be the year of the perfect serve-where craft, creativity and quality are paramount.

Cocktails remain the fastest-growing category in the On-Trade spirits market, and Pernod Ricard UK is championing the opportunity for venues to showcase a portfolio of premium favourites, including Altos, Kahlúa, Jameson, Lillet, Malibu, Bumbu and Perrier-Jouët Champagne. By heroing premium spirits, venues can enrich their guests' experiences and drive profitability during the most magical trading period of the year.

Altos Santa Margarita

Raising the Bar for Festive Serves

Following a standout 2024 festive season-during which nearly 650,000 unique festive serves were delivered across the UK-Pernod Ricard UK is setting its sights even higher for 2025. This year's line-up promises head-turning innovation, engaging garnishes and new twists on beloved classics.

Among the hero cocktails for Christmas 2025 are:

• Altos Santa Margarita
• Absolut Polar Espresso Martini
• Bumbu Cream Tiramisu Martini
• Kahlúa Quality Treats

These festive favourites have been elevated further with an exciting innovation: a collection of bespoke flavour concentrates in chocolate, toffee, hazelnut, coconut, strawberry and chocolate orange-bringing a nostalgic, seasonal flair to every serve.

We're seeing the 'perfect serve' play an even greater role in delivering standout experiences for consumers. Our focus is on elevating festive menus with creative, high-quality cocktails that inspire and delight. Consumers continue to seek out premium choices and moments of indulgence, with cocktails leading growth across the On-Trade Spirits category. We're encouraging venues to champion Premium Spirits to enhance both guest experience and profitability, highlighting favourites such as Altos, Kahlúa, Jameson and Champagne.

Nathan Last, On-Trade Channel Director

Kahlua & Tony's Quality Treats

Introducing the Kahlúa MarTony

A deliciously indulgent collaboration with Tony's Chocolonely

Pernod Ricard UK is set to dial up the nation's love affair with the Espresso Martini through a playful new partnership between Kahlúa and Tony's Chocolonely. Together, they bring the Espresso MarTony experience to life-pairing Kahlúa's iconic rich coffee flavour with the irresistible crunch of Tiny Tony's chocolates to create a moment of pure indulgence.

Launching this week, the nationwide campaign will see more than 100,000 Tiny Tony's shared across the UK-including directly into the On-Trade. The chocolates will feature as charming garnish clips on cocktail menus, perfectly complementing serves such as the signature Kahlúa Espresso Martini and the new Salted Caramel Espresso MarTony.

Key partners already confirmed include Boom Battle Bar, Drake & Morgan, and independent venues across the country, with further exciting locations to be announced. These partners will play a central role in sparking trial, driving engagement and helping consumers discover a more premium, playful cocktail moment.

Jameson Black Barrel Old Fashioned

A Multi-Channel Festive Celebration

To extend the joy beyond the bar, Pernod Ricard UK is activating a robust influencer and social-first campaign, projected to deliver over 1.6 million impressions as creators showcase the Espresso MarTony in action. This digital momentum will drive excitement both in bars and at home, inspiring consumers to recreate the experience themselves.

Adding further festive cheer, Kahlúa will host an online competition offering a suite of exceptional prizes-from a year's supply of Kahlúa and Tiny Tony's to premium coffee machines and limited-edition gift boxes. All digital touchpoints throughout the campaign will link to the competition hub, ensuring maximum visibility and participation.