In 1923, a bunch of California realtors established a company to sell property up in the Hollywood Hills. At a cost of $21,000, they set up on Mount Lee an enormous, illuminated sign that read “Hollywoodland”. Formally dedicated on this day, the national landmark has had its low points over the years.
In the 1930s, a failed actress committed suicide by jumping from the sign. By 1949, it was in disrepair and missing the "H". When the Hollywood Chamber of Commerce restored it, it regained the "H" but lost the "land". In 1976, the sign was amended by cannabis campaigners to read "Hollyweed", and in 1978 it was demolished and replaced with the structure we have today.
We are toasting it, and everything to do with Tinseltown, with an excellent cocktail, a Hollywood.