Very tasty and easy drinking. Refreshing and relaxing on a hot day. Much more approachable than a Negroni, and suited to a different mood. I can see this competing with an Aperol spritz in the right context.
I mean, what is there to say? It tastes exactly like a Gin & Tonic mixed with a Negroni. It's definitely a G&T++ rather than a Negroni++ (the Campari takes a back seat); it's absolutely going to replace my G&T going forward and not the Negroni, but a fantastic drink nonetheless.
I guess there’s room for all these things: so many options, so much flavour! In the west our focus is so much on finding the “best” solution, rather than seeing the most suitable solution for the occasion.