Licor 43 Bartenders & Baristas Challenge 2020
The annual Licor 43 Bartenders & Baristas Challenge returns for its fourth edition and goes digital.
Following last year's edition, which saw Australian duo Millie Tang, bartender at The Gresham and barista Jessie Williamson of Blackout Paddington win the title, Licor 43's competition returns to challenge bartenders and baristas once again.
In light of the pandemic, the Spanish vanilla liqueur takes it annual competition online through its website and social media, with one change to its usual challenge.
"We want to show our support for, and solidarity with, bartenders and baristas during the Covid-19 pandemic, and running our 2020 edition online means we can still continue to educate about, and instill passion for, Licor 43 as the reference liqueur of choice in coffee cocktails," says Julian Fernandez, Zamora Company's Global Marketing & Innovation Director of Spirits. "The only difference really is that because of social distancing we are not asking competitors to team up - rather, bartenders and baristas will enter on their own."
Bartenders & Baristas Challenge 2020 returns, searching for the best coffee cocktails, calling on bartenders and baristas around the world to showcase their skills and creativity by blending Licor 43 and coffee.
Competitors will be tasked with creating a video of them making their drinks to enter. Local judges will select between six and ten national finalists, of which only one will go on to the global final.
Nine global finalists will be given €100 to put towards revising their recipes before submitting their drinks to the judging panel for consideration, comprising Merijn Gijsbers, coffee consultant, Timon Kaufmann, educator, and our very own Simon Difford.
The finalists' cocktail videos will be shared on Licor 43's Facebook page, during Facebook Premiere, where the winner will be announced and the second place winner will be voted by the public, on 23 October 2020.
The global winner will win €3,000 and a second prize of €1,000 will be awarded to the the public's favourite.
How to enter
Bartenders & baristas can find their region's entry and closing dates at Licor43.com.
Entrants can enter the competition using the online form and sharing their cocktail video on social media. For any other questions or offline entries, contact Global Brand Manager Sara Massa via email at firstname.lastname@example.org.
Best of luck to all!
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