A heritage dating back to 1912

Words by Simon Difford

This family-owned company was founded by George Monin in 1912 in the small city of Bourges, central France. Back then, practically every town in France had at least one liqueur producer using local fruits to make their liqueurs. In the late 1920s/early 1930s, George also started making flavoured sugar syrups. He quickly established Monin as a leader in quality fruit syrups.

His motto, "La passion de la qualité" (passion for quality) is still used as the company's slogan to this day.

In January 1996, Monin opened a U.S. manufacturing plant in Clearwater, Florida and in March 2009 the Monin Asia plant opened in Kuala Lumpur to serve the Pacific Rim. Monin now has six production sites around the world producing syrups to supply more than 140 countries. While Mnin started as a liqueur producer, liqueurs now account for less than 10 per cent of Monin's business as the company has become world-famous for its flavoured syrups.

Today, Monin is still owned and run by Olivier Monin, the founder's grandson, who personally approves every new flavour. George Monin SAS now produces more than 150 flavours.

When discussing the quality of competitive products, Olivier points out that it is not the percentage of juice used that is important, but crucially the quality of the fruit from which the juice originated. He uses the example of huge oversized strawberries with little flavour versus small ripe flavoursome wild strawberries. Olivier obviously has his grandfather's "passion for quality".

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Georges Monin SA

Status: Operational
Established: 1912
Visitor Policy: Not generally accessible
Tel: +33 (0)2 4850 6436
Website: Georges Monin SA
Address: Bourges, BP 25-1800
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