Like so many of his peers Rasmus fell in to the industry by chance. As a trainee chef he started working as a barback in a cocktail bar on weekends. He loved the energy, the atmosphere and the work, and decided to become brilliant at barbacking.
He put his heart and soul into it, progressing on to become bartender, supervisor, and bar manager. By this time he had quit his chef-studies.
He joined a UK operator and specialised in opening new bars up and down the country, rarely staying very long in one spot. Tough and lonely at times, it gave Rasmus a unique experience of how to make a bar successful.
In 2007 he and his wife Adeline opened their first bar in Copenhagen - Ruby . It was done on a shoestring budget, but as Rasmus says "it worked out in the end. We had no network in Copenhagen, and I think we had a total of 36 guests the first week of opening. But very slowly things turned, and we can now celebrate 12 years birthday this summer. In the meantime we've managed to have 3 children and another 2 bars (Lidkoeb & Brønnum ) and things are good."
What will you be looking for in The Havana Club Bar Entrepreneur Of The Year?
I'll be looking for candidate who is diverse in her/his talents. Someone who excels at classic entrepreneurship values such as hard work, intuition & focus, but also understands the responsibilities of success. These responsibilities could be motivating and developing a team, could be an awareness of the environmental impact our industry has and implementing best practice, or indeed the responsibility we all carry in terms of maintaining equality and combatting misogyny, whenever we come across it.
Ideally the winning candidate will possess all these qualities, and will be delivering an all fronts on a daily basis; now we just have to find her. Or him.
Havana Club 7 Year Old
This Cuban rum, aged for a minimum of seven years in ex-bourbon casks, is produced by a joint-venture between Pernod and state-owned Cuba Ron.
Havana Club 3 Year Old
The best-known expression of the leading Cuban rum brand, this light rum is aged for three years in ex-bourbon casks giving it a light straw yellow hue.
Havana Club Anejo Especial Rum
A blend of rums made from the fermented molasses of sugar cane harvested in Cuba, distilled using column stills and aged for up to five years. The blend
Havana Club Professional Edición A
El Floridita is one of Havana’s, and indeed the world’s, most legendary bars. Pouring some 90 cases of rum per week, it’s also one of Havana Club’s
Havana Club Professional Edición B
Bottled in July 2018, this rum is the brilliant result of a mistake and a bartender, Nick Strangeway, working with a Cuban Maestro del Ron Cabano, Asbel
Havana Club Professional Edición C
Havana Club Professional Edition C is a rich and raw gold rum blended from young aromatic aguardiente with older rum bases aged in San José distillery's
Havana Club Professional Edición D
Havana Club Professional Edition D is a fresh aromatic white rum made from a blend of fresh destilado de caña with full-bodied and aromatic extra-aged
Havana Club Tributo 2017 (2nd Edition)
Launched in March 2017, Tributo 2017 is the second release in Havana Club's Tributo collection and comprises 2,500 bottles. The press release which accompanied
Havana Club Seleccion de Maestros Rum
Launched in 2011, the liquid inside Selección de Maestros is believed to be the same as the former Cuban Barrel Proof. Exceptional casks of aged rum are
Havana Club Maximo Extra Anejo Rum
Máximo is an ultra-premium rum created by Don José Navarro, Primer Maestro Ronero, by blending a selection of rums from the ageing cellars of Havana