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I'll buy "easy drinking," though it's not very negroni-ish. It's an aperitif-cocktail enhanced with a Suze gentian kick and and a gin octane boost. Non-challenging, goes down easy. I made one tonight alongside a more complex Byrrh negroni variant, the Amber Negroni (Remy-Martin 1738, Salers, and Golden Moon's Amer dit Picon). As expected, the difference was stark, and we both preferred the Amber as a pre-dinner drink, but both work in their own ways and it simply boils down to what you're after. Slainte'!