Sustainability Summit FAQs

Q. Is the summit open for anyone to attend?
A. The entire event will be open to the public and cocktail lovers who want to learn more and discover the possibilities of sustainable mixology, have a good time, and discover the delicious drinks created for the event.

Q. Where are tickets available?
A. Tickets to the event are now available to purchase only online: on Paradiso's website or Instagram page and on Eventbrite. The number of tickets will be limited and available until sold out.

Q. What is the purpose of the Summit?
A. The Summit "is dedicated to fostering awareness within the industry and proving that Sustainable Mixology is Possible!"

Q. How long has the Summit been going?
A. The Sustainability Summit debuted in 2022 and quickly established itself as a hub for exchanging experiences and tools aimed at making the industry more sustainable, is now in its third edition.

Q. Who is behind the Summit?
A. The two-day event is organized by Giacomo Giannotti, founder and owner of Paradiso in Barcelona.

Q. What is the theme of the Summit?
A. Paradiso Sustainability Summit 24 will cover subjects including zero waste, water use, mental health, upskilling within the bar sector, equality, upcycling, recycling, and more.

Q. Where is the event being held?
A. The event will take place in a unique location in Barcelona: Palo Alto - an indoor and outdoor place chosen for its approach to helping the local communities. The venue enables the creation of different spaces and atmospheres, including two stages for masterclasses, seminars, and workshops; an outdoor area with food trucks and the pop-ups of the international and local bars serving cocktails all day long; designated chilling and lounge areas, with DJ set; and a sustainable market section where partners and local, sustainable organizations will showcase projects and host interactive activities.

Q. How many cocktails will each participating bar offer?
A. Each bar participating will offer two cocktails for the entire event and one of these will be low in alcohol.

Q. What bars are participating?
A. During the two days of the event, some of the World's leading bars in the industry will share their experiences and approach to sustainability.
International Bars:
Alquimico, Cartagena (winners of the 50BestBars sustainable bar award); Carnaval, Lima; Freni e Frizioni, Rome; Himkok, Oslo (winners of the 50BestBars sustainable bar award); Line, Athens; The Bar in Front of The Bar, Athens; Tres Monos, Buenos Aires.
Spanish Bars:
Angelita, Madrid; Creps al Born, Barcelona; Dr. Stravinsky, Barcelona; Monk, Barcelona; Paradiso, Barcelona.

Q. Why in Barcelona rather than via Zoom?
A. Sustainability needs to become integrated and adopted by bars, yet there are so many hurdles and it's hard to know where to start, so meeting in person better facilitates discussion, brainstorming, inspiration. Sadly, there's only so much you can do over Zoom.
A. Talking and listing is good but doing is what my often sticks in your memory.
A. The Summit schedule is packed with activities (such as a beach clean, trying and seeing cocktails made using sustainable methods/ingredients/techniques from the most influential bars around the world.

Q. Who is the main sponsor?
A. The event's Main Sponsor is Ketel One Vodka, a family-made brand from the Netherlands that deeply cares about pushing cocktail culture forward while positively impacting their communities. Ketel One Vodka is passionate about spotlighting the movers and shakers in the industry that make a positive difference in their communities through the initiative Garnished with Good, and the creator of the 50 Best Bars Ketel One Sustainable Bar Award. Paradiso and Ketel One Vodka are bringing to life their shared vision of cocktails that not only taste good, but also do good.

Q. One of the aims of the Summit, supported by Ketel One, is to upskill unemployed people from Barcelona, but how were these people selected for this opportunity?
A. These people are Learning for Life (L4L) students. L4L is an empowering and engaging program that bridges the gap between disadvantaged people and hospitality employers. It was born in 2008 with the aim of offering quality training in hospitality, promoting the labour insertion of young people with difficulties in accessing a job and promoting the professionalization of the sector. Since then, it has inspired and transformed the lives of more than 146,000 young people, half of them women, in around 40 countries. The program has already enabled 70% of participants to find work, and it has contributed a lot to the further professionalisation of the hospitality industry.

Q. Why is Ketel One Vodka sponsoring the Summit?
A. Of course sustainability (and probably this summit) is first and foremost associated with the environmental aspect. However, as Ketel One is family-made brand, the focus is all about focusing on the social impact, community impact, and bringing people together, connecting them, integrating them in community. Interaction and discussion lead to impactful actions and outcomes.
A. Sustainability is often (unfortunately) not necessarily linked to superior taste / luxury /premiumness so the folk at Ketel One believe in the importance of show/try yourself/and tell is one of the important parts of the live presence importance.

Q. What Garnished with Good cocktails will be available?
A. For the entire week, starting from Thursday the 14th until Wednesday 20th, selected cocktail bars in Barcelona will offer an exclusive Ketel One Garnished with Good cocktail crafted specifically for Paradiso Sustainability Summit 2024. All the Garnished with Good cocktails sold during the Summit will contribute to an initiative designed to create jobs and provide income for those in need around Barcelona, as well as shine a spotlight on them. The Cocktails with Ketel One Vodka will include a bespoke Syrup produced and bottled by local people seeking employment in the hospitality industry but have faced barriers to education and employment in their lives. Those people will be supported by Ketel One, and they will be trained by Paradiso in the advanced techniques needed to make these syrups using ingredients grown by small local producers.

Q. What will be the focus of the Ketel One masterclass?
A. The focus will be on people impact – building communities, upskilling, connecting and giving others opportunities.

Q. How will the Summit benefit the unemployed people making the honey syrups?
A. Beyond learning how to make the syrups and being paid to do so, Paradiso will teach skills important for their opportunities for employment in the bar industry and recently hired three Learning 4 Life students as interns.