Sustainability Summit FAQs

Q. Is the summit open for anyone to attend?
A. The entire event will be open to the public and cocktail lovers who want to learn more and discover the possibilities of sustainable mixology, have a good time, and discover the delicious drinks created for the event.

Q. Where are tickets available?
A. Tickets to the event are available via Eventbrite. The number of tickets is limited.

Q. What is the purpose of the Summit?
A. The Summit "is dedicated to fostering awareness within the industry and proving that Sustainable Mixology is Possible!"

Q. How long has the Summit been going?
A. The Sustainability Summit debuted in 2022 and quickly established itself as a hub for exchanging experiences and tools aimed at making the industry more sustainable, is now in its fourth edition.

Q. Who is behind the Summit?
A. The two-day event is organized by Giacomo Giannotti, founder and owner of Paradiso in Barcelona.

Q. What is the theme of the Summit?
A. Paradiso Sustainability Summit 2025 will cover subjects including: empowering people, representation, mindful mixology & no/low, environmental sustainability, agricultural trends and the environmental impact of ice and glass in cocktail culture.

Q. Where is the event being held?
A. The event will take place in a unique location in Barcelona: Palo Alto - an indoor and outdoor place chosen for its approach to helping the local communities. The venue enables the creation of different spaces and atmospheres, including two stages for masterclasses, seminars, and workshops; an outdoor area with food trucks and the pop-ups of the international and local bars serving cocktails all day long; designated chilling and lounge areas, with DJ set; and a sustainable market section where partners and local, sustainable organizations will showcase projects and host interactive activities.

Q. What bars are participating?
A. During the event, some of the world's leading bars in the industry will share their experiences and approach to sustainability. International bars participating include:
Angelita - Madrid, Spain
Bar Leone - Hong Kong
The Cambridge Public House - Paris, France
Fura - Singapore
Panda and Sons - Edinburgh, Scotland
Red Frog - Lisbon, Portugal
Röda Huset - Stockholm, Sweden
Zest - Seoul, South Korea

Q. Why in Barcelona rather than via Zoom?
A. Sustainability needs to become integrated and adopted by bars, yet there are so many hurdles and it's hard to know where to start, so meeting in person better facilitates discussion, brainstorming, inspiration. Sadly, there's only so much you can do over Zoom.
A. Talking and listening is good but doing is what often sticks in your memory.
A. The Summit schedule is packed with activities (such as a beach clean, trying and seeing cocktails made using sustainable methods/ingredients/techniques from the most influential bars around the world.

Q. Who is the main sponsor?
A. The event's Main Sponsor is Ketel One Vodka, a family-made brand from the Netherlands that deeply cares about pushing cocktail culture forward while positively impacting their communities. Ketel One Vodka is passionate about spotlighting the movers and shakers in the industry that make a positive difference in their communities through the initiative Garnished with Good, and the creator of the 50 Best Bars Ketel One Sustainable Bar Award. Paradiso and Ketel One Vodka are bringing to life their shared vision of cocktails that not only taste good, but also do good.

Q. One of the aims of the Summit, supported by Ketel One, is to upskill unemployed people from Barcelona, but how were these people selected for this opportunity?
A. These people are Learning for Life (L4L) students. L4L is an empowering and engaging program that bridges the gap between disadvantaged people and hospitality employers. It was born in 2008 with the aim of offering quality training in hospitality, promoting the labour insertion of young people with difficulties in accessing a job and promoting the professionalisation of the sector. Since then, it has inspired and transformed the lives of more than 146,000 young people, half of them women, in around 40 countries. The program has already enabled 70% of participants to find work, and it has contributed a lot to the further professionalisation of the hospitality industry.

Q. Why is Ketel One Vodka sponsoring the Summit?
A. Of course sustainability (and probably this summit) is first and foremost associated with the environmental aspect. However, as Ketel One is a family-made brand, the focus is all about focusing on the social impact, community impact, and bringing people together, connecting them, integrating them in community. Interaction and discussion lead to impactful actions and outcomes.
A. Sustainability is often (unfortunately) not necessarily linked to superior taste / luxury /premiumness so the folk at Ketel One believe in the importance of show/try yourself/and tell is one of the important parts of the live presence.

Q. What Garnished with Good cocktails will be available?
A. During and the entire week after the event, selected cocktail bars in Barcelona will offer an exclusive Ketel One Garnished with Good variation on the classic Espresso Martini, replacing traditional coffee with Brewcelona, a herbal alternative created by Paradiso.

Brewcelona is made with a unique blend of farm-grown herbs from Barcelona that is mixed and bottled by the local community. This Garnished with Good project aims to support farmers and those in need through education and opportunities, one remarkable cocktail at a time.

Partnering with 30 bars in Barcelona to serve up Paradiso's twist on the Espresso Martini, leveraging the cocktail to make a meaningful impact in the community and drive conversation in hospitality around sustainability and mixology.

Q. What will be the focus of the Ketel One masterclass?
A. The focus will be on empowering people and discussing social sustainability.

Q. How will the Summit benefit the unemployed people making Brewcelona?
A. Beyond learning how to make Paradiso's herbal alternative and being paid to do so, Paradiso will teach skills important for their opportunities for employment in the bar industry and recently hired three Learning 4 Life students as interns.