About World Class
About World Class

About World Class

World Class is the largest and most prestigious bartending competition the world's bar industry has seen. However, World Class is much more than a mere cocktail competition.

Congratulations to Cameron Attfield, the 2019 World Class GB winner. Find out more about the GB finals and Cameron's win here.

Reserve Brands is the part of Diageo tasked with nurturing the company's premium brands so by default they operate in the higher echelons of our industry. It is the good folk at Reserve who are behind World Class. They see this as a vehicle "developed to educate and inspire bartending talent to create exceptional cocktails, service and experiences."

By encouraging and supporting the improvement of bartending standards around the world, the rationale is that better bartending will lead to better drinks and so offer a better opportunity for their luxury brands. Presently, World Class operates in some 50 countries and bartenders from all these markets are invited to participate.

Many hundreds of bartenders compete in each country and concludes with one winner. Continuing with the Olympic analogy, that winner, the World Class Bartender of the Year, is best compared to the winner of the decathlon due to the number of different bartending disciplines tested. Winning a national World Class final is a career changing achievement. Being crowned the global World Class Bartender of the Year is life changing.

About World Class image 1
Ketel One Vodka image

Ketel One Vodka

The Dutch refer to their pot stills as 'ketels', thus this vodka is named after the Nolet's original 1864 'Distilleerketel #1' which is still used in the

Ron Zacapa 23 image

Ron Zacapa 23

Ron Zacapa is famously aged in warehouses one-and-a-half miles above sea level among soaring Guatemalan mountains and active volcanoes. Launched in 1976,

Tanqueray No. Ten image

Tanqueray No. Ten

Launched in 2000, Tanqueray No. Ten Gin is based on the traditional Tanqueray botanical recipe but with unusual extras such as camomile and fresh grapefruit.

Ciroc Vodka image

Ciroc Vodka

Cîroc was created by Jean-Sébastien Robicquet, a charismatic Frenchman who grew up between Cognac and Bordeaux. Given his origins, it is perhaps not

Don Julio Reposado image

Don Julio Reposado

Launched in 1989, this 100 per cent agave reposado is aged for eight months in recharged American white oak casks previously used to age bourbon whiskey.

Bulleit Bourbon (45%) image

Bulleit Bourbon (45%)

Marketed as being the 'frontier whiskey', this Kentucky straight bourbon was launched in 1987 by Tom Bulleit, the great-great grandson of Augustus Bulleit,

Haig Club Grain Whisky image

Haig Club Grain Whisky

Unveiled in London 8th April 2014, the launch of this whisky by Diageo lit up the global news networks. Not due to its being one of the few mainstream

Johnnie Walker Blue Label image

Johnnie Walker Blue Label

Launched in 1992 as the whisky for connoisseurs, this even more premium version of the already deluxe Johnnie Walker has a proportion of malts as old as

Johnnie Walker Gold Label Reserve  image

Johnnie Walker Gold Label Reserve

Launched in 2011, Johnnie Walker Gold Label Reserve is a blend of malt and grain whiskies include including casks of Clynelish single malt whisky. In the

Johnnie Walker Platinum Label image

Johnnie Walker Platinum Label

Launched in 2011 to replace the Johnnie Walker 18 year old Gold Label, Johnnie Walker Platinum Label is a blend of malt and grain whiskies matured for

Talisker 10 Year Old image

Talisker 10 Year Old

Talisker was sold as an 8 year old single malt until 1989 when the 10 year old was realised as one of the Classic Malts. Talisker 10 year old is aged predominantly

The Singleton of Dufftown 12 Year Old image

The Singleton of Dufftown 12 Year Old

Aged in a high proportion of European oak casks, Singleton from Dufftown replaced the now-defunct Singleton of Auchroisk which was first launched as a