Ara has more than 20 years of experience in the bar and spirits sector. She began her career as a bartender and continued on to manage different bars and global brands.
Ara is a serial entrepreneur who uses her skills to incite change: encouraging sustainability and innovation at the core of every venture she starts. Her postgraduate studies in environmental science have provided her with extensive knowledge for promoting conscious entrepreneurship. She has demonstrated her dedication to green solutions in all of the projects and businesses she has started and advised.
One of her most important ventures is Barra Mexico, which she co-founded. The event, now in its fifth year, is the leading spirits tradeshow in Latin America and the first zero-carbon barshow in the world. Another of her hospitality endeavours, a coffee shop that was the first of its kind because it was powered by 100% green energy, was named Best of Amsterdam.
Ara is a passionate ambassador for Mexican spirits, and she works as a portfolio director at the world's first spirits accelerator, Distill Ventures, working with other entrepreneurs to create brands of the future.
What will you be looking for in The Havana Club Bar Entrepreneur Of The Year?
This year I will be looking for high impact entrepreneurship. In 2020, to be best in class, bar entrepreneurs should not only deliver excellence in execution, but also lead the way in sustainability, innovation, social inclusion and diversity.
Havana Club 7 Year Old
This Cuban rum, aged for a minimum of seven years in ex-bourbon casks, is produced by a joint-venture between Pernod and state-owned Cuba Ron.
Havana Club 3 Year Old
The best-known expression of the leading Cuban rum brand, this light rum is aged for three years in ex-bourbon casks giving it a light straw yellow hue.
Havana Club Anejo Especial Rum
A blend of rums made from the fermented molasses of sugar cane harvested in Cuba, distilled using column stills and aged for up to five years. The blend
Havana Club Professional Edición A
El Floridita is one of Havana’s, and indeed the world’s, most legendary bars. Pouring some 90 cases of rum per week, it’s also one of Havana Club’s
Havana Club Professional Edición B
Bottled in July 2018, this rum is the brilliant result of a mistake and a bartender, Nick Strangeway, working with a Cuban Maestro del Ron Cabano, Asbel
Havana Club Professional Edición C
Havana Club Professional Edition C is a rich and raw gold rum blended from young aromatic aguardiente with older rum bases aged in San José distillery's
Havana Club Professional Edición D
Havana Club Professional Edition D is a fresh aromatic white rum made from a blend of fresh destilado de caña with full-bodied and aromatic extra-aged
Havana Club Tributo 2017 (2nd Edition)
Launched in March 2017, Tributo 2017 is the second release in Havana Club's Tributo collection and comprises 2,500 bottles. The press release which accompanied
Havana Club Seleccion de Maestros Rum
Launched in 2011, the liquid inside Selección de Maestros is believed to be the same as the former Cuban Barrel Proof. Exceptional casks of aged rum are
Havana Club Maximo Extra Anejo Rum
Máximo is an ultra-premium rum created by Don José Navarro, Primer Maestro Ronero, by blending a selection of rums from the ageing cellars of Havana