Campari has announced the first official Negroni Week in the UK...a charitable initiative sponsored by Campari which aims to raise money for good causes while also bringing people together to celebrate this classic cocktail.
Negroni Week runs from 4th-10th June 2018.
Negroni Week was first launched in the USA in 2013 with around 100 bars and since then has expanded into 60 countries around the world, including the UK, USA, Canada, Italy, Germany, Australia and Singapore. Last year saw outstanding results and the aim for 2018 is to involve more bars and consumers than ever before.
During the week a series of events will take place to celebrate the Negroni, including guest bartender sessions. Leading bartenders from around the world, some of whom featured in Campari's Red Diaries are taking part, creating their personal riffs on the classic recipe. While the famous Read about
Jeffrey Morgenthaler, the famous American bartender will be making Negronis during his guest shift tour of Germany.
To join this worldwide Campari celebration of the Negroni register here.