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The intense bitter-sweetness of Campari induces the common experience of quasi existential love-hate in this drink. Hence the ad infinitum variations, as folk address their reactions thereto. My suggestion is simple: increase the gin to 45/1.5 and all else will become clear.

Have grown to really like this and several variations. Suze makes a slightly less bitter drink without completely waving the white flag like Aperol. I was surprised that most places in the Italian Alps were not really serving this. Aperol spritz however seamed to be in everyone's hand and Genepy and Grappa also flowed free. But Milano, of course, had me covered.

this shit is lit beyond belief. we're in the territory of the gods here. i once slammed back 8 of these in milan and you still couldn't tell me it was enough.

A Negroni is one cocktail that I have a love hate relationship with, due to me not liking too much Campari or other red bitter liqueurs in cocktails like a Negroni, which is what this cocktail has, however making a Negroni with 15ml or 1/2 fl oz instead of using 30ml or 1 fl oz, makes this cocktail more palatable for my tastes, which gives me a better understanding as to why a Negroni is such a beloved cocktail by others

First time I tried this I could barely finish the drink, now I quaff it with pleasure. Indeed one hell of an acquired taste

Taking a break from sampling rums for this reliable way to empty a bottle of Campari. Usually use Carpano but had Martini Rosso to hand. Seems a touch more herbal? You have to try this. The bitterness can be an acquired taste but you can work up starting with an Enzoni Cocktail (vermouth replaced with lemon juice, sugar and some muddled grapes) or the simplicity of a Garibaldi (orange juice + Campari).

Speaking of rum, the Jungle Bird also mixes Campari with pineapple juice, lime and dark rum.

At first, this has quite a bitter bite on the back-end, but, once you get some dilution, and, after a few sips, your palate adjusts, it moves to a similar experience as a gin and tonic (in my opinion), where you've got the sweet and the bitter pulling off a delicate balancing act that keeps bringing you back for another sip. It's more complex than a G&T, though, with the fruit notes thrown in the mix.

surprised, i like sweet stuff, yet this drink is balanced enough to hold its own even with all that bitterness.

i was worried i wouldn't drink it after tasting campari straight.
while i might not re-make this one anytime soon i tip my hat to this classic.