Serve inOld-fashioned glass
Orange zest twist
How to make:
STIR all ingredients with ice and strain into ice-filled glass.
Basically a Negroni with bourbon replacing gin. A combo which Negroni lovers should try.
The Boulevardier first appears in Harry McElhone's Barflies and Cocktails, not among the book's A-Z listing of recipes but in a piece called "Cocktails Round Town" contributed by Arthur Moss, the "Around the Town" columnist of the New York Herald, Paris.
Now is the time for all good Barflies to come to the aid of the party, since Erskinne Gwynne crashed in with his Boulevardier Cocktail: 1/3 Campari, 1/3 Italian vermouth, 1/3 Bourbon whisky.Arthur Moss, 1927
This suggests that the recipe for not one of McElhone's but was made by Erskine Gwynne, a regular at McElhone's Harry's New York Bar in Paris. Like McElhone, Erskine Gwynne was an American expatriate, but he was also a socialite, nephew of railroad tycoon Alfred Vanderbilt and most importantly for this story, edited a monthly magazine called The Boulevardier, hence the drink's name.
Negroni cocktail history and how the The Boulevardier fits in